International retail powerhouse H&M has kept thrill-seeking shoppers on the edges of their seats each fall with knockout collaborations from guest designers. This year, it’s Versace.
Previously, H&M has worked with big names such as Roberto Cavalli, Stella McCartney, Jimmy Choo, and the most recent fall fashion frenzy that left dresses flying through the air was over a collection created by Alber Elbaz of Lanvin.
This year, Versace is looking to take the collaborative effort to new heights: the collection will have lines for men and women, as well as accessories for the home, a first for H&M.
“I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere,” creative director of the house, Donatella Versace, said in an H&M press release.
According to the official press release, women can expect the traditional essence of the brand from “dresses that express the spirit of the season, featuring studded leather, silk and colorful prints and accessories including high heels and costume jewelry.”
Additionally, “the men’s collection will focus on sharp tailoring, including the perfect tuxedo, as well as belts and jewelry for men. For the first time in a designer collaboration at H&M, the collection will include home ware pieces, including pillows and bedspread.”
These collections have been largely successful since the first collaboration with Karl Lagerfeld of Chanel back in 2004.
From the lines of eager shoppers outside of the H&M from Chicago to London to Hong Kong, this is a lucrative venture by its sole nature alone; it allows people to get their hands on the brand in a way they couldn’t before.
A men’s suit made by Lanvin at regular price, for example, is nearly $3,000. At H&M during the collaboration, a suit of the same style and made by the same designer could be purchased for $300. This has stirred up controversy among the wealthy elitist society who has sought to condemn the aesthetic of the “look for less” idea because it affects their own reputation as those who can afford the real thing at regular retail price.
Some have vowed to dissociate themselves from the brands and take their money elsewhere simply because they wish to keep the dichotomy alive. They feel that high-end is not made for the masses and people should shop where their money affords them.
The designers do not take clothes from their stores and ship them to H&M, however. They create one-of-a-kind collections to bedazzle the masses at affordable prices. This could be viewed as a charitable effort on behalf of high-end fashion houses, but to most of shoppers, it provides another vessel that pushes the boundaries of fashion and dares them to dream; a dream that is made vivid by Versace each and every season.
“Versace is one of the most important brands of recent times, and its collection for H&M will be glamorous and extraordinary -- everything Versace stands for,” H&M creative advisor Margareta van den Bosch said in an H&M press release.
The collection will debut Nov. 19 in the U.S. and will be available in over 300 stores worldwide by the end of the fall.