That's my Jam: Rapper’s new single is ludacris change of pace - The South End: Archives

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That's my Jam: Rapper’s new single is ludacris change of pace

Atlanta-based rapper teams up with David Guetta for ‘Rest of my Life

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Posted: Friday, February 8, 2013 12:00 am | Updated: 12:13 pm, Fri Apr 5, 2013.

Hello all! My name is Jamilah, but everyone calls me Jam. I’m a sophomore broadcast journalism major here at Wayne State, but I still have my love for print. I am a student member of the Journalism Institute for Media Diversity and I dance with the WSU band. I am a daughter, sister and girlfriend, and I love music

and pop culture and I’m going take you readers on a ride though pop culture through this column. Here we go!

First things first, has anyone heard the new single from Ludacris? The song is entitled “Rest of my Life.” Released in November 2012, the song features Usher and David Guetta. This is a totally new sound for the Atlanta native rapper. The song, in typical Guetta fashion, features a dance/electronica beat including a crescendo right before the dance breakdown. The song’s message is very similar to that of all music today, “YOLO.” I hope Drake is getting his dues for that phrase. Everyone wants to live life in the fast lane, enjoying every moment of it. I’m not saying people shouldn’t enjoy life; I’m just tired of having to hear about

it in every song.

The Ludacris/Usher mash up is nothing new. The two made music Magic back in 2004 with Usher’s song “Yeah.” The song peaked at No. 1 and stayed there for 12 weeks. Guetta has a plethora of No. 1 hits on both UK and U.S. charts. With all this musical power, why has the song not even broken the top 50 on the Billboard Hot 100 list? The song has been on the charts for eight weeks and has

only peaked at number 72.

At a first listen, I didn’t like the song, but I’m a fan of all three artists so I had to give it another chance. This time it still wasn’t my favorite although I did enjoy the video. Directed by Sims, the video includes cameos from each artist and Los Angeles Clippers point guard Chris Paul. Is this new sound something good or bad for Ludacris? I don’t know if this is Ludacris’ way of staying current with the ever-changing music biz or if this is really where he wants to take his music. I think Ludacris should stick to what he knows. The dance/electronica beats are not for him.

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