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That's My Jam: Big Game brings bigger concert

Super Bowl XLVII entertains more than just sports fans with commercials, huge halftime show

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Posted: Friday, February 15, 2013 12:00 am | Updated: 12:14 pm, Fri Apr 5, 2013.

Okay, let’s talk the Super Bowl, at least from a pop culture perspective.

According to ESPN, 108.4 million viewers tuned in to watch Super Bowl XLVII. Many people tuned in for the sports aspect of the game, while others tuned in to watch the commercials and the halftime show.

Let’s start with the commercials. My favorites of the night were

Beck’s Sapphire, Taco Bell and the Rock’s Milk commercials. The Beck’s Sapphire commercial was hilarious. In the commercial, a little black fish is swimming around a bottle of Beck’s Sapphire and sings “No Diggity” by the 1990s R&B group BlackStreet. It’s

simple, but I found hilarity in finding how the song “No Diggity” ties into selling beer.

Next, the Viva Young Taco Bell commercial. Here, the senior citizens break out of the senior homes for a night on the town. The literally relive “The Hangover,” even though one of them is using an oxygen machine. The whole time, a Spanish version of Fun’s “We Are Young” is playing in the background, and you wonder why. Then right at the end, you see the seniors eating Taco Bell, and it all ties together. The commercial just exemplifies the Live Mas motto.

You should also check out Taco Bell’s latest commercial similar to Viva Young, in which a man walks down the street with his child as a Spanish version of Biggie’s “Big Poppa” plays.

Dwayne “The Rock” Johnson has joined the Milk Mustache campaign. Similar to the Salma Hayek commercial, Johnson has run out of milk and has to get some for what appears to be his daughter and her friends. As Johnson runs after the milk truck, the world seems to be falling apart, yet The Rock must avoid all distractions so that he can get the milk. Calamity includes a cat stuck in a tree, a bank robbery and a couple trapped in a car by a lion. As the world seems to be in imminent danger, Johnson returns to the apartment with the milk, then tells the girls he has to go to work. The commercial shows the importance of getting protein in a very cute


Now for my favorite part of the entire night: halftime. Like they said in the movie “Drumline,” “Halftime is game time baby”. It’s no secret; I am a huge Beyonce fan. Beyonce’s halftime show, sponsored with a fat check from Pepsi, was amazing. It even included a mini Destiny’s Child reunion. You know you’ve made it when you have a stage designed to look like your face. Beyonce did not disappoint, and she wasn’t lip syncing either. She proved that at the halftime press conference when she sang the national anthem again live.

Beyonce definitely brought it with the holograms and the pyrotechnics. And let’s not forget about the hundreds of dancers and the famous allfemale band. Beyonce’s performance definitely brought together the “female power” theme of the night, with Jennifer Hudson and Alicia Keys performing earlier. The high energy and tight choreography definitely entertained me. It also got me very excited for the Mrs. Carter Show, Beyonce’s world tour, which she announced after the show on her website.

This will definitely be the year of the BeyHive: inauguration in January, Super Bowl and documentary in February, then a world tour in April. Looks like Bey is telling the world that she is coming back strong a year after giving birth to baby Blue.

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