La Vie

Three Wayne State students felt frustrated with the lack of creative media platforms in Detroit. After spending countless hours reading blogs based out of cities such as New York or Los Angeles, the students were inspired to start their very own blog. This led to the birth of La Vie Détroit, a curated blog dedicated on reporting about art, fashion and culture in Detroit.

Shawn Kaura, 20, Avery Naman, 20, and Mason Williams, 19 founded La Vie in February 2017.

Kaura and Naman are both pre-med majors. Together they work on ideas, story pitches and control the creative direction of the blog. Williams is majoring in fashion design and merchandising, and develops the clothing line for La Vie.  

Recently, La Vie has received praise from media outlets such as Jibs Podcast and the art blog Taco Picasso. However, the start of La Vie was challenging said Kaura.

“This idea for La Vie would come in and out of our heads, we didn’t know how to make it a reality,” said Kaura. Eventually in January 2018 they decided to act upon their dreams and bought a domain name.

“Our goal was simple,” said Naman. “We wanted to give style inspiration while documenting the local artistic and cultural happenings in Detroit.”  

Out of the three founders, Williams is the only one who studies fashion at WSU. However, Naman and Kaura both said their pre-med majors do not affect their ability to write about fashion.

“Fashion for us, although it’s not something we technically study, we implement it in our everyday lives,” said Naman. “We study the game and are constantly filtering through lookbooks, and doing a bunch of background research that people might not see.”

Although the three boys started the blog in Detroit, the three bloggers are from the suburbs of metro Detroit.

Brands, such as Detroit vs. Everybody and General Motors Co., commonly use the personality and reputation of the city of Detroit to market and advertise their company, products and the like. However, Naman said that they are not using the city as a marketing tool, and all of the founders collectively have a certain personal connection to the city.

“Although we weren’t born or raised here, we grew up around and in the city. In high school we did plenty of service and learning in Detroit,” said Naman. “Now in college, we decided to stay and properly move in because we have the connection and care for the city.”

Kaura also said Detroit helped to shape his identity.

“Most of my maturing and self-growth happened in Detroit,” said Kaura. “I have definitely been surrounded by Detroit long enough to where I feel credible to talk about the ins and outs of the city.”

The founders of La Vie said that they have plans to expand their company and create a networking space for creatives in Detroit.

“There is no way for creatives in Detroit to collaborate and work together,” said Williams. “We want to fix that through growing our student organization at [WSU] and helping to bring artist[s] together.”

Naman said that despite the high price tags on some of the clothing they recommend, they proactively try to work with the community instead of exploiting it and perpetuating gentrification.  

“We are attempting to learn the underground gusto that encapsulates Detroit. We want to learn more about the city, embrace Detroit’s creativity and show that Detroit deserves to be seen,” said Kaura.

To keep up with La Vie, check out their website.


Slone Terranella is arts and entertainment editor of The South End. She can be reached at

(24) comments


That is really nice to hear. thank you for the update and good luck.
animal world


I really appreciate your content. The article has really peaked my interest.
I am going to bookmark your site and keep checking for new information. Thanks for sharing it.


I am definitely enjoying your website. You definitely have some great insight and great stories.
adam and eve coupons


Great post. and great website. Thanks for the information!
dropshipping suppliers


I am definitely enjoying your website. You definitely have some great insight and great stories.
 اوقات الصلاة


I think that thanks for the valuabe information and insights you have so provided here.
detroit wedding photographers


I think that thanks for the valuabe information and insights you have so provided here.
máy làm vặt lông gà vịt


I am definitely enjoying your website. You definitely have some great insight and great stories.
giá xe huyndai i10


Excellent and very exciting site. Love to watch. Keep Rocking.
Keluaran Hongkong


I read a article under the same title some time ago. but this articles quality is much. much better. How you do this..
Pk Agency


This page covers all the news and occasions from all finished Karachi, it covers the whole city news region and every last most recent story restores that are going on general routine from each and every side of the city.
breaking news


National Courier has inside and out level of the occasions and scenes that happens everything considered. Updates on Cosmopolitan updates Whether its about Russia or Afghanistan, India or United Nations, China or Syria. All most recent general news are moored.


Great job for publishing such a beneficial web site.


Nonton siaran langsung bola online siaran langsung bola
Live Streaming Bola Online Indonesia Nonton Live Streaming Bola adalah kontraktor Jasa Teralis Pagar Rumah Karawang
Situs berita ElangNEws.Com Kabar Terbaru Hari Ini di Indonesia.


This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quality post.!
Hamara Bacha


Thank you for some other informative blog. Where else could I get that type of information written in such an ideal means? I have a mission that I’m just now working on. and I have been at the look out for such information.
Latest Cricket News


Your blogs further more each else volume is so entertaining further serviceable It appoints me befall retreat encore. I will instantly grab your rss feed to stay informed of any updates. social network


I might suggest solely beneficial in addition to trusted facts, and so find it: How to row my business with lead generation


I simply want to tell you that I am new to weblog and definitely liked this blog site. Very likely I’m going to bookmark your blog . You absolutely have wonderful stories. Cheers for sharing with us your blog. #michellepoonawalla


I went over this website and I believe you have a lot of wonderful information. Saved to my bookmarks.
University of rehabilitation science


[beam]Great post. Thanks for the information!

xe bánh mì doner kebab


I simply want to tell you that I am new to weblog and definitely liked this blog site. Liteblue login


I exploit solely premium quality products -- you will observe these individuals on: intelbras mudar senha

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.